A number of firefighters and officers from Royal Berkshire Fire and Rescue service have been called to a retail store on Whitley Wood Lane, Whitley Wood, Reading after a blaze broke out within a stock room.
Crews were scrambled to The Nike store just before 10am on Wednesday morning. Three fire appliances and a number of officers have been sent to the incident.
The cause-of the fire is currently unknown and under investigation.
Local buses serving the area have also been effected due to the closure of Engineers court. The route 6 is terminating at Post house.